HELLO!
I’m Micaela Slater. Are you ready to make some cool designs!?
I’m a Calgary—based multi-faceted designer and Information Design graduate looking to create inspiring designs for those who are hardworking, creative, and curious about expanding their design ideas.
As a graduate of the Information Design program at Mount Royal University, I have experience working within various mediums such as UX, UI, Technical Writing, Infographic design and many other design styles.
I am your go-to creator, ready to challenge my design skills to develop purposeful and innovative designs for your business.
What I can do for you.
01/ Branding
Logo Design
Colour Palette Development
Typography
Social Graphics
Social Media Template Creation
Visual Identity
Icon Design
Brand Guidance
02/ Website
Squarespace Web Design
WordPress Web Design
Shopify Web Design
Newsletter Design
Copywriting
03/ Print
Technical Writing
Magazine Layout/Creation
Brochure Design
Poster Layout/Creation
Want to discover more about what I can do for you?
My Process
Stage 1: Briefing the Project with my Client
I want to fully understand what you want and how I can best achieve it. We will work together to define your company’s mission, vision, and goals. In addition, we will deep dive into what your company does and the benefits you provide to your customers. I want to know the “need to know” information versus the “nice to have,” information.
Step 2: Researching my Clients Ecosystem
Get ready to rumble! I want to make your company a unique design so I will research heavily into your competitors, what sets you apart from the market, your audience, trends, and future prospects. Next, I will look into your current and potential customers to understand who I am designing for!
Step 3: Brainstorming the Message
I want to accurately represent what message you want to promote with this design. From the colours and typography, to the tagline and symbols, each element will be well developed and edited thoroughly before any decisions are made.
Step 4: Sketching & Mockups
Get ready to be overwhelmed with sketches! I will provide you with paper, and digital sketches, to get your opinion are start narrowing down the design options before I move on to building the final design.
Step 5: Building the Design
Whoop Whoop, let’s get started with your designs! After we have chosen 2-3 final sketches, I will begin to develop them on a design software. I will create different variations so you can pick the most suitable design for your company! At this stage, I am really looking for your feedback so I can adjust to your liking!
Step 6: Presenting & Refining the Work
Your design is almost complete! I will present my final design, where you can make 1-2 free revisions on the design.