Pet Passenger
BRAND IDENTITY + GRAPHIC DESIGN
Brand Identity
Pet Passenger is a Vancouver-based company focused on providing clients with travel documentation for the special furry friends in their lives.
Together with Pet Passenger, we created an intriguing brand identity that showed Pet Passenger’s fun yet professional feel. The slogan “Pet travel made simple.”, was developed as a statement that represents the very core of the company’s values; efficiency and simplicity. The colour palette is simplistic, highlighting the blue colour of the brand, meant to represent travel and being in the sky. Pet Passenger was provided with all elements in the below style guide as well as additional stationary.
Graphic Design
Working closely with Pet Passenger, we developed business cards, Thank You cards, company folders, and stickers that are included in the physical sale of their travel documents. It was important that company values and brand identity was kept consistent throughout the products. By using the main image on the website as the main component on the Thank You cards, customer recognition was achieved. The stickers design included the main Pet Passenger logo, and ON BOARD sticker that is reminiscent of travel!
Want to see the website I designed for Pet Passenger?