Adesso Man
PRODUCT DESIGN + MARKETING
Adesso Man is a local Men’s Accessory shop located in Calgary at South Centre and Market Mall as well as in and Edmonton through various retailers. For this project, we created a new line of patterns for application on Socks (with possible expansion onto other patterned items - bow ties, pocket squares, accessories/apparel linings). The collection needed to reflect a common theme and mood and be accompanied by digital ads, social media posts, a blog post, and designs for a Winter launch event.
This project was completed with Sabina Robida
Please contact me directly if you would like to see the entire project. :)
Brand Design
We began by choosing a colour palette, typography, and moodboard that fit into the Adesso branding, and reflected our Retro-themed designs. We developed five different patterns with one stand-out design and two of the same designs with different colour variations. We wanted our designs to capture the consumers attention at the winter launch event, and act as a continuation to the positive attributes associated with the Adesso brand.
Marketing Campaign Ads
Next, we developed social media posts for Instagram, Facebook & Twitter, and 3 digital ads to be displayed across website platforms. Lastly, our campaign guide included a blog post and designs for a Winter launch event at Trolley 5 Brewhouse in Calgary, Alberta.
