We began this project by researching composting in Canada. We looked at statistics of composting in reference to the age of our audience. We found that millennial age individuals were more likely to take action after seeing our campaign because many of them that are living in apartments do not have a composting system set up. We want to show our audience how easy it is to compost, and thus we used simplistic but effective design in our three print ads. Overall, our design heavily resembled Apple, and through this, we were able to share in their success by imitating their designs. We used humour, statistics, and fear appeals and found them to be the most effective in portraying our message.