For this project, I developed a magazine and source content to promote the 17 UN Sustainable Development Goals, generating a content feature based on one of the goals.

I began by researching the 17 Sustainable Development Goals (SDG), subsequently ideating different potential topics of interest from which to focus the magazine feature. I synthesized a substantial amount of collected information on the SDGs, refining the information into digestible content for a reader. After narrowing down a feature topic, I developed a how might we question to focus the research on: "How might we combat Impostor Syndrome as Intergenerational wealth begins to shift?”, focusing on identifying core issues and barriers through desk research and a subject-matter expert interview.

I then developed a magazine brand identity, strategically choosing a magazine name, tagline, and visual identity system to support our magazine goal in encouraging readers to continue the conversations started in the magazine.

Please contact me directly if you would like to see the entire project. :)