I began by completing preliminary research on the Undergraduate Research opportunities that MRU provides and outlined some key services and benefits. I aimed to promote Undergraduate Research opportunities by relating my key material to purposeful use for students to use after graduating from University. I paralleled the opportunities provided with professional growth, enticing soon-to-graduate students at Mount Royal University.

I ensured consistency with the Mount Royal University brand through the inclusion of the logo, and the use of brand colours throughout different design elements. I established hierarchy within the first design by creating a diagonal element that draws the viewers’ eyes over important information. This diagonal element was continued in the form of mountains in the second design, as well as the unique typography.